<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Better]]></title><description><![CDATA[Making tech companies around the world better at strategic planning, organisational design and delivery. ]]></description><link>https://www.kerrirusnak.com/articles</link><generator>RSS for Node</generator><lastBuildDate>Tue, 15 Sep 2026 16:08:00 GMT</lastBuildDate><atom:link href="https://www.kerrirusnak.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Organizational Ratios: The Scaling Mechanism Most Companies Ignore]]></title><description><![CDATA[Scaling companies rarely fail because the business stops working. More often, they fail because the coordination model underneath the organization never evolved alongside growth. This article explores how organizational ratios influence communication, leadership capacity, delivery quality, and execution effectiveness and why complexity compounds faster than most companies expect.]]></description><link>https://www.kerrirusnak.com/post/organizational-ratios-the-scaling-mechanism-most-companies-ignore</link><guid isPermaLink="false">6a0d7191b2731dece74f9fbf</guid><pubDate>Wed, 20 May 2026 09:02:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b52c68_498f69cfb265438fbebd28b466939e94~mv2.jpg/v1/fit/w_1000,h_937,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kerri Rusnak</dc:creator></item><item><title><![CDATA[Nine Ways to Create Organisational Momentum]]></title><description><![CDATA[It wasn’t until the last few years that I was able to place together a few final pieces that I needed to create impactful changes in organisations. Although I had moved quickly and got a lot of work done, I often struggled to get the commitment and buy-in necessary to make substantial changes and/or got “out-hustled” by others. My online searches provided me with little help. Generic taglines like “effective communication” and “set clear expectations” didn’t help me in the day-to-day...]]></description><link>https://www.kerrirusnak.com/post/move-fast</link><guid isPermaLink="false">64e5b8dbeaaf2cb5694894eb</guid><pubDate>Wed, 13 May 2026 10:35:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b52c68_ce1393ff28db4e3da32dc8ed061ab61f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kerri Rusnak</dc:creator></item><item><title><![CDATA[Why Good Strategy Isn't Enough]]></title><description><![CDATA[Case Study exploring BETTER's engagement with German energy retailer, Lichtblick. ]]></description><link>https://www.kerrirusnak.com/post/why-good-strategy-isn-t-enough</link><guid isPermaLink="false">6a59eae9cb28250fe83cf7c5</guid><pubDate>Wed, 05 Nov 2025 09:53:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b52c68_52b5d75f8e2e43bfb43ecb525084e86f~mv2.jpg/v1/fit/w_1000,h_994,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kerri Rusnak</dc:creator></item></channel></rss>